Keogh’s

In 2011, Dublin potato growers Peter Keogh’s & Sons approached us to create a new identity for their family-run farm, known for producing the world’s best potatoes.  We kept the idea simple by re-naming the company ‘Keogh’s’ and crafting a signature ‘Potat-O’ growing in the middle of their name. 

Keogh’s From Brandpoint London

The Keogh’s family have been farming the land for over 200 years - a unique story that we boiled down to ‘Keogh’s - Grown with Love in Ireland'. Their vision for the brand was to stretch into hand cooked crisps made on the farm. We designed the range and helped communicate their point of difference with the tagline 'From Crop to Crisp™'. The fastest growing snack brand in Ireland over the next 5 years, Keogh's returned to us to help establish the core values and identify the potential stretch for the brand. We reviewed and strengthened the brand promise and vision & values and created a Keogh’s brandbook for all current and future stakeholders. The redesign of the crisp range focussed on telling the
flavour story and Keogh’s search for the very best all-Irish ingredients. We created a big creative idea for each flavour and commissioned an Irish illustrator to bring them to life, with the brief to create a set of engaging and whimsical illustrations set on the farm and the beautiful Irish countryside, each telling a local story. The final touch was to refresh the iconic Keogh’s brandmark; the ‘Potat-O’ is now highlighted with copper foil, boosting its premium aesthetic. Each pack is beautifully crafted to ensure the colours and textures appeal to consumers as well as enhancing flavour selection – we recommend the new Chorizo and Cherry Tomato, the studio favourite!
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London
Keogh’s From Brandpoint London