Energizer

Over the past eighteen years we have worked as brand partners with Energizer. We have helped Energizer to become brand leader in rechargeables and high performance batteries in Europe through clarifying complex ranges and simplifying, to give great standout at the point of purchase.

Energizer From Brandpoint London

We were given the challenge from the global team to communicate their vision for the brand of ‘positive energy’ through the creation of a new visual identity and brand standards, collaborating with their agency partners around the world. Building on the idea of ‘energy beam’, we created a living identity from light beams that gave vibrancy and colour to the ranges to make them distinctive, modern and demonstrate the high
performance of the products. As part of the launch we supported with artwork implementation, communication, packaging and launch guidelines as well as the creation of the European website. Finally were asked to recharge the brand icon, Mr E himself, creating a more dynamic and fun personality to bring the brand to life around the world.
Energizer From Brandpoint London
Energizer From Brandpoint London
Energizer From Brandpoint London
Energizer From Brandpoint London
Energizer From Brandpoint London
Energizer From Brandpoint London