Chi

Filmmaker Jonathan Newman was inspired on his honeymoon in Thailand by the fresh coconut waters he enjoyed there. He shared his vision for a coconut company providing consumers with the proven benefits of health and wellbeing from 100% pure coconut water.

Chi From Brandpoint London

As this was his first start up, Jonathan realised he needed an agency partner with both strategic insight and design effectiveness to create a new brand to support his vision for the company and challenge the brand leaders, and stand out against the proliferation of coconut waters coming onto the market. A ‘tough nut to crack’ so to speak, but Brandpoint’s recipe of clear brand strategy, insight, brand creation and packaging design delivered
an impressive £15m sales value in 4 years, from a standing start without advertising. Standout brand creation and packaging design were essential to make sure the name was distinctive. We took the wider meaning of ‘Chi’, and its connotations of harmony and balance, thus creating a distinctive master brand identity with a refreshing new approach to the category, one that seamlessly transcends across a rapidly expanding range.
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London
Chi From Brandpoint London